Do you run a small business online? What most business owners struggle with nowadays is becoming more visible to their target customers. If you are in this situation, you’ve probably thought that building a website is enough to increase your sales.
With millions of brands competing for your audience’s attention, you can’t just simply wait for people to find you. You need be where your customers want you to be: At the top of search engine results.
Search engine optimization (SEO) is a combination of efforts that boost your visibility in organic search engine results pages. By optimizing your website’s SEO, you can achieve any goal that will grow your business. These goals include the following:
- More website visitors
- Increase in brand credibility
- Higher conversions
- Boost in online and offline sales
Are there SEO strategies you can implement yourself that improve your Google rankings? Definitely. And we’re here to help you get started. Below are some tips you might want to check out.
1. Do keyword research.
People search for information online by typing certain search terms. For example, if a person is looking for weight loss pills, he or she can type “diet pills” on Google. Google returns the most relevant results.
Doing keyword research helps you know the specific terms you need to target so your website becomes more relevant to searchers. You can accomplish keyword research by using Google Keyword Planner or other SEO tools online.
2. Ensure a fast site speed.
Yes, a slow website speed can drastically pull down your rankings. Not only that, it’ll also increase your bounce rate or the number of people who leave your website after arriving at one page. Remember that these visitors want to complete their online transactions as fast as possible.
Check your speed performance today by using Google PageSpeed Insights. If you find that your website is slow, there are simple steps you can take. These include compressing your images, reducing the number of your plugins, and using a content delivery network (CDN).
3. Write high-quality content.
It doesn’t matter if your website looks great. If it doesn’t have useful content, no one will bother to stay!
If you’re wondering what high-quality content is, it’s the kind of content that has the answers to your customers’ problems. It contains targeted keywords, is very skimmable, and links out to authoritative websites.
Do you run your blog on WordPress? You might want to install the Yoast plugin to give you real-time feedback and suggestions on improving your content while you write it.
4. Guest post on top performing blogs.
One factor that Google considers in boosting your rankings is the quality of your backlinks. These are links that point to your site from other sites. If you are a newbie blogger and want to gain more quality backlinks, an effective method would be to guest post on top performing sites.
Start discovering guest posting opportunities by typing in “your topic + guest post.” For example, if want to guest blog about fitness, simply type “fitness guest post.” Google will show you a list of the best sites for you to get published.
5. Optimize for mobile devices.
Since April 2015, Google has set out to penalize websites that do not perform well on mobile. With today’s increasing number of smartphone users, you need to make sure that your visitors can access your site through their mobile device without difficulty.
One way to accomplish this is to use a responsive website design. A responsive design ensures that your web content automatically adjusts to fit users’ screens even without zooming in or out. Also, choose call-to-action buttons that are large enough for people to click on.
Over to You
Are you ready to implement these 5 easy-to-follow SEO tips today? Remember that you will still need to invest in other SEO techniques to further increase your web performance.
More complex strategies might prompt you to seek the help of professionals. However, our pieces of advice in this article will already put you off to a good start.