It started with a message on Upwork. The client had a blog all about outdoor camping and overlanding—trail guides, gear tips, first-hand stories. But the March 2024 Google update wrecked it. They lost almost all their rankings. Organic traffic flatlined.…
Most law firms don’t realize how much business they’re losing online until the phones go quiet. That was exactly the case for a personal injury lawyer in Toronto who brought me on through Upwork. Their website looked polished on the…
When a couples counselor in Miami hired me through Upwork, her practice had potential—but her schedule didn’t reflect it. She was spending money on Facebook and Instagram ads every month, but the return? Pretty weak. A few likes here and…
Three months ago, a client in the beauty tech space hired me through Upwork. Their product? A sleek, science-backed anti-aging device with serious potential—but a landing page that barely showed up in search and converted poorly. They had the product.…
Getting backlinks for a sugar daddy dating site isn’t like link building for your average SaaS, skincare brand, or fitness blog. It’s a niche that turns heads—for the wrong reasons. Editors hesitate. Publishers ghost you. A lot of link builders…
The air purifier space is competitive—especially in the U.S., where buyers have endless options and trust is everything. One of my clients came to me through Upwork with a clear ask: grow their brand in the U.S. market without using…
