Stratus HR
- Challenge
- Stalled at 18K organic visits after a brand redesign tanked their crawl budget.
- Solution
- Replatformed core templates, fixed indexing for 12K product pages, launched a 40-piece cluster.
in 9 months
Site speed, crawl, indexing and architecture work that finally unlocks the traffic your content deserves.
Dominate the map pack and capture high-intent buyers in every city you serve.
A 70+ point diagnostic that uncovers the exact issues holding your rankings back — with a prioritized fix list.
Find the keywords that actually move revenue, not vanity terms that look good in a deck.
A 12-month editorial roadmap engineered to win clusters, build authority and convert readers into customers.
Senior strategic guidance for your in-house team — async support, monthly reviews, on-call when you need it.
No copy-paste playbooks. Every roadmap is engineered around your business model, market and team.
A live dashboard plus a monthly Loom walkthrough. You always know what's shipped and what it's earning.
Only sustainable tactics. Nothing that puts your domain at risk of the next algorithm update.
We measure success in pipeline and revenue — keywords are a leading indicator, not the scoreboard.
You work with me, every week. Slack-first, async by default, with real meetings when it matters.
I build organic engines that keep compounding 18 months after the engagement ends.
in 9 months
MoM compounding
for 48 commercial terms
We map goals, constraints and what 'winning' looks like.
Deep technical, content and link diagnostic.
A prioritized 90-day and 12-month roadmap.
We ship — with your team or mine.
Weekly iteration based on what moves.
Compounding traffic and pipeline you can forecast.
"Alex isn't a consultant who hands you a deck and disappears. He embedded with our team, rebuilt our category architecture and tripled organic in under a year."
"We'd worked with three agencies before Alex. He delivered more meaningful change in 60 days than they had in 18 months. Direct, no fluff, all signal."
"The strategy is sharp, but what I value most is the transparency. Every week I know exactly what shipped, what it earned, and what's next."
"Our practice went from invisible to the top 3 in eight cities. The local SEO playbook he built is the best money we've spent on marketing — period."
Over the last twelve years I’ve led SEO at two venture-backed startups, built and sold a content studio, and worked one-on-one with 140+ founders. I started consulting because the best SEO work happens when one senior operator owns the strategy end-to-end — not when it’s handed off through three layers of an agency.
My mission is simple: make organic search the most reliable line item in your growth model.
Ex-Head of SEO at two Series B SaaS companies
Featured speaker at MozCon, BrightonSEO, SaaStock
Google Analytics & Ahrefs certified
Contributor at Search Engine Journal



