Three months ago, a client in the beauty tech space hired me through Upwork. Their product? A sleek, science-backed anti-aging device with serious potential—but a landing page that barely showed up in search and converted poorly.
They had the product. They just didn’t have the visibility. That’s where I came in.
The goal was clear: rank this landing page for high-intent, high-volume keywords in the anti-aging space—and get that traffic converting.
Starting With the Right Keywords (Not Just the Obvious Ones)
The first thing I did was dig into the search behavior around anti-aging devices. Sure, there are obvious terms like “best anti-aging device” or “wrinkle removal tool,” but those are brutally competitive and often too broad.
I went deeper—into feature-based, result-driven, and comparison-style queries that users actually searched before buying. Phrases like:
- “Red light therapy anti-aging device”
- “At-home skin tightening tools”
- “FDA-approved anti-aging gadgets”
These keywords had solid volume, low-to-medium competition, and real purchase intent. That’s the sweet spot.
Optimizing the Landing Page to Rank and Sell
Once the keyword plan was in place, I optimized the landing page from top to bottom. That meant:
- Rewriting the copy to reflect target keywords without killing the tone
- Updating headers, meta tags, and image alt text
- Structuring the page so it flowed naturally—education first, product benefits next, call-to-action always visible
I didn’t just plug in keywords—I built the page to match what people were actually looking for. Every sentence had a reason to exist. Every section answered a question or addressed a hesitation.
Technical Fixes That Let Google In
Behind the scenes, I cleaned up crawl issues, improved mobile performance, and ran a speed audit to make sure the page loaded fast—especially for mobile users who made up over 70% of the traffic.
I also added schema markup to highlight product specs and reviews, helping the page stand out in search results with rich snippets. That extra visibility helped draw more attention in crowded SERPs.
External Signals: Building Authority Without Being Spammy
Instead of chasing backlinks in bulk, I went after quality. I pitched product roundups and “best of” lists on beauty blogs and tech review sites that catered to the same audience. These weren’t throwaway links—they added real credibility and sent qualified traffic.
Each link gave Google another reason to take the page seriously. And it worked.
The Outcome: Rankings Up, Conversions Following
Three months in, the landing page is now ranking on Page 1 for multiple high-volume, high-intent keywords. The client’s traffic has increased significantly—and more importantly, so has the conversion rate.
Why? Because people searching for exactly what this product does are finally finding it—and landing on a page built to convert them.
This wasn’t luck. It was strategy, structure, and small details stacked the right way.
