When a couples counselor in Miami hired me through Upwork, her practice had potential—but her schedule didn’t reflect it. She was spending money on Facebook and Instagram ads every month, but the return? Pretty weak. A few likes here and there, maybe a message or two. But no steady flow of actual clients.
She had the expertise. She had the experience. What she didn’t have was a system that helped the right people find her—and actually book.
That’s what I built for her.
Ads Weren’t Bringing in Real Clients
Like a lot of service providers, she assumed social media would drive business. She was boosting posts, running occasional campaigns, and hoping people would convert.
But the traffic wasn’t qualified. The people clicking weren’t ready to commit. Most weren’t even in Miami.
She was spending money just to stay visible—and getting almost nothing back.
Rebuilding Her Online Presence to Book Appointments, Not Just Get Clicks
We scrapped the ad-first approach and focused on what actually fills a calendar: clarity, trust, and a smooth booking experience.
I rebuilt her website from the ground up:
- Clear service pages focused on what couples are actually looking for
- Calm, human copy that reassured people and built confidence
- A seamless booking system integrated right into the site
- Social proof (testimonials, experience, credentials) in all the right places
We made it easy for people to go from “I think we need help” to “We just scheduled our first session.”
Speaking Directly to the People She Could Help Most
Most therapists try to sound clinical or vague. We went the opposite direction. We spoke directly to real situations:
- Couples drifting apart
- Communication breakdowns
- Premarital anxiety
- Rebuilding trust
I also created helpful blog content that answered common questions and concerns—content that showed empathy, not just expertise. The kind of writing that makes people feel understood, not sold to.
Local Clients, Real Growth
Everything we did was tailored for people in Miami actively looking for help. No broad targeting. No casting a wide net. We dialed in on the people most likely to book—and built the site to serve them first.
Three months in, she started getting more local traffic, more phone calls, and more completed bookings. Her availability started to fill. New couples were reaching out regularly—and not because of paid ads.
She wasn’t burning money trying to get attention anymore. Her site was doing the heavy lifting.
