This one came through word of mouth—client had a Shopify store selling hair extensions, bundles, wigs, the whole deal. Great product. Real human hair. But traffic was slow and sales were crawling. They were ready to give up or blow cash on ads that weren’t converting.
They needed someone who could make it work. No fluff. Just results.
First, I Got Into the Customer’s Head
You can’t sell extensions if you don’t know who’s buying. So I spent time checking reviews, watching TikToks, and reading what people were saying in the beauty forums. What were they asking? What were they complaining about? What were they flexing?
Once I got clear on that, I rewrote their product pages to speak directly to that customer—sharp, real, confident. None of that corporate fluff. Just, “Here’s the hair. Here’s why it’s worth your money. Here’s how you’ll feel when it’s on.”
Then I Fixed the Store Layout
The site looked okay, but it didn’t move. I cleaned up the home page, made the collections pop, and made sure the mobile experience wasn’t a mess. Because let’s be honest—if she’s buying bundles, she’s doing it from her phone.
I simplified the checkout flow. Less clicks. Less friction. Every second counts.
SEO and Real-World Keywords
I went after search traffic with content that actually matched what people were typing in. Not textbook SEO terms. Real stuff like:
- “Best extensions for a slick ponytail”
- “How to blend leave out with bundles”
- “Wig or sew-in for summer?”
I built out landing pages and blog posts that answered those questions fast, in a voice that matched the brand. Think beauty salon energy with a dash of street smarts.
Plugged in Influencers Without Wasting Money
Instead of paying big names who don’t convert, I found micro-influencers with real engagement. Girls who do their own installs, post tutorials, and actually answer DMs. We sent them product and built relationships—not just transactions.
Their followers came through. Sales started ticking up week by week.
Ran a Tight Promo Calendar
We hit them with flash sales, bundles, and restock alerts on Instagram. No overkill—just smart drops that made sense. When inventory’s limited and demand’s real, people buy. We built urgency without looking desperate.
The Numbers? They Don’t Lie
Sales more than doubled in four months. Return customer rate jumped. Abandoned cart emails started pulling their weight.
This wasn’t some magic funnel or viral ad. It was just listening to the customer, fixing the weak spots, and talking like a real person—not a Shopify theme.
Hair is confidence. That’s what we sold. And once the store started sounding like that? The money followed.
If your Shopify store’s dragging, sometimes you don’t need a whole new brand. You just need to know who you’re talking to—and say it right.
